Performance

Sample performance dataINS-001

Metrics by creative_id with tracking chain visualization and AI Creative Intelligence.

Creative performance table

A03 is seeded as the clear efficiency winner (~30% lower CPL, best qualified rate & ROAS)

Creative	Spend	Impr.	CTR	CPC	Leads	CPL	Qualified	CPQL	Conv %	Revenue	ROAS
A03Winner Myth Bust — Shopping Is Easy	$4,350	305,000	1.70%	$0.84	228	$19	132	$33	4.40%	$31,680	7.28x
A01 Rate Shock Reality Check	$4,200	312,000	1.50%	$0.90	156	$27	78	$54	3.33%	$18,720	4.46x
A02 Neighbor Proof Social	$4,100	298,000	1.40%	$0.98	142	$29	68	$60	3.40%	$16,320	3.98x

Tracking architecture

Creative identity persists from ad serve → revenue attribution

Creative A03

Ad creative identity stamped at serve time

100%

Ad / Campaign

Meta ad set INS-001 · placement-aware delivery

1.7%

Click

Click ID + creative_id joined on landing

4.4%

Lead

Form submit with creative_id in payload

58%

Qualified Lead

Quoted + phone verified · same creative_id

23%

Revenue

Policy bind attributed back to creative_id

event payload · sample

{
  "creative_id": "A03",
  "campaign_id": "INS-001",
  "source": "meta",
  "placement": "instagram_reels"
}

Demo only — no live Meta integration. In production, creative_id travels via UTM / CAPI / pixel custom data and joins CRM + revenue systems.

AI Creative Intelligence

AI Creative IntelligenceWinner: A03

Creative A03 is the current winner

Creative A03 is the current winner — objection-crushing angle leads on efficiency and revenue quality

CPL ~30% lower than A01 and meaningfully below A02Highest qualified-lead rate — better post-click intent qualityBest ROAS and revenue per dollar of spendStrong CTR without sacrificing conversion rate (efficient full-funnel)Creative angle maps cleanly to a falsifiable next-test matrix (hooks, pacing, CTA)

Recommendation

Shift 50–60% of incremental budget to A03 while holding A01 as a volume control. Immediately generate hook/visual/CTA variations of A03 to protect against creative fatigue and isolate which opening beat is carrying the win. Do not kill A02 yet — retest its specific dollar-savings hook as a variant under the A03 structure.

Next tests

01A03 hook variants: myth-bust line vs. time-claim ('60 seconds') vs. risk-reversal close
02Visual framing: kinetic type vs. product UI demo vs. UGC talking head
03CTA wording: 'Get my quote' vs. 'See my rate' vs. 'Compare in 60 sec'
04Pacing: 20s cutdown vs. full 30s for Reels placement
05Emotional emphasis: empowered relief vs. slight urgency without pure pain

Winner expansion tree

Closed loop: scale the winner by testing controlled variations

A03Myth Bust — Shopping Is EasyWinner

No variations yet. Generate them from the winner in Creative Lab or Performance.