Creative Lab
Strategy · Video · VariationsCreate a campaign brief, generate 3 testable concepts with Gemini, produce video (Omni Flash or storyboard preview), and expand the winner.
Creative concepts
3 conceptsRate Shock Reality Check
Pain amplification — call out silent premium inflation“Your auto insurance just went up again… and you didn't even switch cars.”
Hypothesis: Pain-first framing of renewal sticker shock will lift CTR and lead quality among mid-term shoppers already annoyed by premium increases.
Neighbor Proof Social
Social proof — peer savings story as pattern interrupt“My neighbor cut her car insurance by $71 a month… without changing her car.”
Hypothesis: Peer-level social proof with a specific dollar savings figure will outperform abstract claims and drive warmer, more intentional lead form starts.
Myth Bust — Shopping Is Easy
Objection crush — kill the 'shopping takes forever' belief“Stop overpaying for car insurance because shopping 'takes forever.' It doesn't.”
Hypothesis: Directly dismantling the time-cost objection while promising a low-friction path will improve both CTR and qualified lead rate versus pure pain or pure social proof.