Insights

INS-001

AI-generated creative intelligence for the active experiment. Re-run live analysis from Performance when a Gemini key is configured.

AI Creative IntelligenceWinner: A03

Creative A03 is the current winner

Creative A03 is the current winner — objection-crushing angle leads on efficiency and revenue quality

CPL ~30% lower than A01 and meaningfully below A02Highest qualified-lead rate — better post-click intent qualityBest ROAS and revenue per dollar of spendStrong CTR without sacrificing conversion rate (efficient full-funnel)Creative angle maps cleanly to a falsifiable next-test matrix (hooks, pacing, CTA)
Recommendation

Shift 50–60% of incremental budget to A03 while holding A01 as a volume control. Immediately generate hook/visual/CTA variations of A03 to protect against creative fatigue and isolate which opening beat is carrying the win. Do not kill A02 yet — retest its specific dollar-savings hook as a variant under the A03 structure.

Next tests
  1. 01A03 hook variants: myth-bust line vs. time-claim ('60 seconds') vs. risk-reversal close
  2. 02Visual framing: kinetic type vs. product UI demo vs. UGC talking head
  3. 03CTA wording: 'Get my quote' vs. 'See my rate' vs. 'Compare in 60 sec'
  4. 04Pacing: 20s cutdown vs. full 30s for Reels placement
  5. 05Emotional emphasis: empowered relief vs. slight urgency without pure pain

Winner snapshot

Persistent tracking identity for the current best creative

creative_id: A03Winner

Myth Bust — Shopping Is Easy

Angle: Objection crush — kill the 'shopping takes forever' belief

“Stop overpaying for car insurance because shopping 'takes forever.' It doesn't.”

Directly dismantling the time-cost objection while promising a low-friction path will improve both CTR and qualified lead rate versus pure pain or pure social proof.