Overview

Demo CampaignINS-001

Active campaign: Auto Insurance — US Acquisition · Insurance Acquisition — US

Closed loop demo: Offer → AI creative concepts → video ad → performance tracking → AI analysis → variations from winner.

Spend
$12,650
8.2%
Leads
526
12.4%
Avg CPL
$24
9.1%
Qualified
278
15.8%
Revenue
$66,720
13.6%
ROAS
5.27x
6.9%

Creative pipeline

Closed-loop state of the experiment

Creatives in test
A/B/C psychological angles
3
Winner detected
AI analysis → A03
1
New variants
Generate from winner to close the loop
0

Creative leaderboard

Ranked by ROAS · sample performance data

  1. #1
    A03Winner
    Myth Bust — Shopping Is Easy
    7.28x ROAS
    CPL $19 · 228 leads
  2. #2
    A01
    Rate Shock Reality Check
    4.46x ROAS
    CPL $27 · 156 leads
  3. #3
    A02
    Neighbor Proof Social
    3.98x ROAS
    CPL $29 · 142 leads

Latest AI insight

AI Creative IntelligenceWinner: A03

Creative A03 is the current winner

Creative A03 is the current winner — objection-crushing angle leads on efficiency and revenue quality

CPL ~30% lower than A01 and meaningfully below A02Highest qualified-lead rate — better post-click intent qualityBest ROAS and revenue per dollar of spendStrong CTR without sacrificing conversion rate (efficient full-funnel)Creative angle maps cleanly to a falsifiable next-test matrix (hooks, pacing, CTA)
Recommendation

Shift 50–60% of incremental budget to A03 while holding A01 as a volume control. Immediately generate hook/visual/CTA variations of A03 to protect against creative fatigue and isolate which opening beat is carrying the win. Do not kill A02 yet — retest its specific dollar-savings hook as a variant under the A03 structure.

Next tests
  1. 01A03 hook variants: myth-bust line vs. time-claim ('60 seconds') vs. risk-reversal close
  2. 02Visual framing: kinetic type vs. product UI demo vs. UGC talking head
  3. 03CTA wording: 'Get my quote' vs. 'See my rate' vs. 'Compare in 60 sec'
  4. 04Pacing: 20s cutdown vs. full 30s for Reels placement
  5. 05Emotional emphasis: empowered relief vs. slight urgency without pure pain